Y really benefits everyone in the value chain. For Publishers, owing and controlling
their own data means that they can target their content and ads without relying
on third parties, such as ad networks, mobile carriers and handset manufacturers.
Y’s ability to better match users to ads will increase yield, sell-through, and
Click-Through Rates for publisher, driving increased revenue and improve the return
on investment for their advertisers.. Targeting content increases relevancy, engagement,
and time on page – which most Publishes and Retailers link directly to increased
revenue.
Y is a truly revolutionary, patent-pending technology that provides a solution to a
clear market need and is supported by an incredibly strong, talented, and experienced
team.
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