How Y Works

 

What’s new and unique about Y is its ability to instantaneously interact with Users in their own time frame so that marketing decisions can be applied on the page as they happen. Y provides Publishers a tool that enables them to target Advertising and Content by simultaneously collecting, analyzing, and acting upon what a user is doing – while they are doing it.

Y changes a webpage’s content and ads to match the reader’s interests or intent. This can be in the form of custom content, targeted Ads, or other form of online engagement such as: surveys, polls, and timely offers. By understanding a user’s interests at the top of the page, the content and ads can be changed by the time they reach the bottom of the page.

No other technology collects the quality and type of data that Y collects, in the manner in which Y is continuously collecting the data; and most importantly, they lack the ability to immediately act upon the data in the viewer’s time frame.

top of page | What is Y? | Why Y? | ydentify.net