What’s new and unique about Y is its ability to instantaneously interact with Users
in their own time frame so that marketing decisions can be applied on the page as
they happen. Y provides Publishers a tool that enables them to target Advertising
and Content by simultaneously collecting, analyzing, and acting upon what a user
is doing – while they are doing it.
Y changes a webpage’s content and ads to match the reader’s interests or intent.
This can be in the form of custom content, targeted Ads, or other form of online
engagement such as: surveys, polls, and timely offers. By understanding a user’s
interests at the top of the page, the content and ads can be changed by the time
they reach the bottom of the page.
No other technology collects the quality and type of data that Y collects, in the
manner in which Y is continuously collecting the data; and most importantly, they
lack the ability to immediately act upon the data in the viewer’s time frame.
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