Personalized Real Time Marketing and Interaction
Y is a real-time marketing and interaction tool which will enable publishers to
offer their clients interest-based targeted marketing. With Y, they can effectively
engage and interact with their target audiences while they are on a website, the
first time they visit. Y collects, aggregates, and analyzes live data to create
real time audience segments. It then matches consumers with relevant marketing campaigns
in order to improve loyalty and increase revenue.
Y integrates behavioural, geographical, demographical, and contextual data with
proprietary user interest level and intent data to offer a whole new layer of qualified,
conceptual data to the industry. Y is unique in its ability to simultaneously collect
and analyze visitor data in order to discern the interest level and true intent
while they are engaged with the website in order to provide the best insights for
real time consumer interaction. This means that Y aids publishers in serving the
right ad (or content), to the right person, at the right time – in real time.
By operating in real time, Y is able to interact with consumers the very first time
that they visit a website, giving publishers, online retailers, and advertisers
the means to capture a specific audience before they surf away. Y represents the
next step in the evolution and consolidation of the ad technology industry and will
help transform how advertisers reach consumers in search, mobile, and other intent-rich
channels.
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